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Search Engine Optimization (SEO)
How To "Get Googled"
Simply stated, Search Engine Optimization is about making it easy for Google and other search engines to understand what your website is about and to help your site come up on the coveted first page of a search. This is commonly known as SEO.
Two Ways to Get Love from Google
Sounds like high school all over again...but it’s the truth. All of the techniques we discuss on this website and the services we offer provide ways to enhance these two factors that Google uses to determine whether you get to cut in front of the line and get the best possible ranking in a search for your services: Relevance and Popularity. We provide cost effective, simple solutions for small businesses to become noticed, visible and hang out with the popular kids online.
1.) Relevance - It’s all about your website content.
Write lots of detailed copy about your services or products and infuse it with all the right key words. This improves your relevance factor and makes it easy for search engines to relate your site copy to searches looking for your services or products. The right copy will also target local searches which make up over 80% of all searches. Title Tags and other content optimization techniques are vital to being properly categorized and ranked high in searches. Make sure your website designer knows how to optimize your site for optimum visibility. If this is all beginning to sound like geek speak...give us a call. 818-840-8400.
2.) Popularity - Getting other sites to link back to your site.
Search engine ranking is just One BIG popularity contest. The second most important factor to getting found is increasing the number of Outside Links coming BACK to your site. These are also called inbound links. Google will rank you higher if there are MORE websites that link back to YOUR website than to your competitors.
Just do it for you...you say? Read more...
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