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Search Engine Optimization (SEO) - How To "Get Googled"
Simply stated, Search Engine Optimization is about making it easy for Google and other search engines to understand what your website is about and to help your site come up on the coveted first page of a search. This is commonly known as SEO.
Getting Love from Google: Be Relevant & Be Popular
Sounds like high school all over again...but it’s the truth. All of the techniques we discuss on this website and the services we offer provide ways to enhance these two factors that Google uses to determine whether you get to cut in front of the line and get the best possible ranking in a search for your services: Relevance and Popularity. We provide cost effective, simple solutions for small businesses to become noticed, visible and hang out with the popular kids online.
1.) Relevance - It’s all about your website content.
Write lots of detailed copy about your services or products and infuse it with all the right key words. This improves your relevance factor and makes it easy for search engines to relate your site copy to searches looking for your services or products. The right copy will also target local searches which make up over 80% of all searches(ie: Burbank electricians).
Title Tags and other content optimization techniques are vital to being properly categorized and to being ranked high in searches. Make sure your website designer knows how to optimize your site for optimum visibility. If this is all beginning to sound like geek speak...give us a call. 818-840-8400.
2.) Popularity - Getting Popular sites to link to back your website.
Search engine ranking is just One BIG popularity contest. Everyone asks "How do I make my site show up on the first page of Google?" The second most important factor to getting found is increasing the number of Outside Links coming BACK to your site. These are also called inbound links. Google will rank you higher if there are MORE websites that link back to YOUR website than to your competitors. This is important, and is often misunderstood. IT DOES NOT MATTER how many links you have ON your site going TO other sites. You want LOTS of links FROM other websites to your site.
Just like back in High School, your popularity also depends upon who you hang with. Although it’s fine to have your friend link to your site from their blog, it’s even better when the BIG sites link back to your website. Getting quality links back to your site just takes a little time and research.
Just do it for you...you say?
We can do all the work for you. We find networking websites, directories and industry related sites that offer free links back to your site. We have seen websites go from "non existence" to the 1st page of Google results in a few weeks. This is the best bang-for-your-buck ever! (we add your listing to 50+ major business and networking websites).
One more important thing to mention for Local Business Listings...
Google Maps (aka: Google Place Pages) is an important listing and should be done right to get the best results. All small businesses should set up this FREE listing with Google.
Call us today...818-840-8400.
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